Find the cheapest Challenge fuel today - Live prices at 65 stations

Compare Challenge pump prices across New Zealand. Current range: 289.7c to 364.9c/L. Average: 304.8c/L.

By the Petrolmate Data Team · Last updated 28 July 2026 · Sources: NSW FuelCheck, QLD Fuel Price Reporting, SA Fuel Pricing Information, VIC Fair Fuel, WA FuelWatch, NT MyFuel, Tasmania FuelCheck, and community-verified prices

Cheapest Challenge stations right now

# Station Suburb Price
1 Challenge Southshore New Brighton, CAN 289.7c
2 Challenge Rotorua Westbrook, BOP 289.7c
3 Challenge Tauriko Tauranga, BOP 289.9c
4 Challenge Whangamata Whangamata, WKO 293.9c
5 Challenge Pukekohe Pukekohe 293.9c

Find Challenge near me right now →

65
Stations
13
States
289.7c
Lowest Price
304.8c
Average Price
101.5c
vs Market Avg
Market Position
Cheapest (184.9c) Market Avg Most Expensive (230.3c)

Challenge is 101.5c more expensive than the market average

14-Day Price History
Daily Avg +6.4c this week
15 Jul Today

Challenge operates 65 fuel stations across 13 regions in New Zealand. Current unleaded prices range from 289.7c to 364.9c per litre (NZD), with an average of 304.8c/L. Challenge averages 101.5c/L above the New Zealand market average of 203.3c/L. The cheapest Challenge prices are in Bay of Plenty (289.8c/L), while West Coast is higher at 316.9c/L.

PetrolSMART. Smart Fuel Insights

Challenge Prices Dropping
Good news - Challenge prices look set to drop around 3.9c on average over the next week.
0 Price Drops Spotted
We've found 0 Challenge servos with recent price drops, currently cheaper than their local area average.
Cheapest Day: Tuesday
Looking at the data, Tuesday tends to have the best prices at Challenge. Worth keeping in mind for your next fill.

PetrolSMART Price Intelligence

PetrolSMART Market Sentiment
5%
16%
20%
59%
Fill Now
Good Value
Fair
Wait
Check

Check individual station prices in Challenge

7-Day Price Forecast
-3.9c
average expected change
9
forecasting
drop
66
stable
0
forecasting
rise
Prices Expected to Drop
Prices across Challenge are forecast to drop around 3.9c on average over the next week. If you can wait, you might save.
Best Day to Fill Up
Tuesday

Based on historical price patterns in Challenge, Tuesday tends to offer the best prices. Tuesday is historically one of the best days to fill up in many areas.

Best Day to Fill Up
Thursday
299.2c avg · Save up to 2.7c/L
Cheapest Suburb
289.7c avg · BOP
Cheapest In
24%
of 29 local markets
Metro vs Regional
0.9c
metro areas are cheaper

Cheapest Challenge Stations Right Now

Challenge Southshore
New Brighton, CAN 8061
289.7¢/L
60, Bridge Street
Challenge Rotorua
Westbrook, BOP 3015
289.7¢/L
330, Malfroy Road
Challenge Tauriko
Tauranga, BOP 3171
289.9¢/L
1, Matakokiri Drive
Challenge Whangamata
Whangamata, WKO 3620
293.9¢/L
522, Port Road
Challenge Pukekohe
Pukekohe, 2120
293.9¢/L
167-169, Manukau Road
Challenge Sunshine Bay
Sunshine Bay, 5013
293.9¢/L
519, Marine Drive

Challenge Prices by State

State Stations Min Price Avg Price Max Price
19 293.9¢ 302.0¢ 310.9¢
Canterbury 18 289.7¢ 308.7¢ 364.9¢
Waikato 9 293.9¢ 305.7¢ 319.9¢
Auckland 4 298.9¢ 299.9¢ 300.9¢
Taranaki 3 306.9¢ 308.2¢ 308.9¢
Otago 2 298.9¢ 304.7¢ 310.5¢
Bay of Plenty 2 289.7¢ 289.8¢ 289.9¢
Southland 2 299.9¢ 303.9¢ 307.9¢
Wellington 2 302.9¢ 306.4¢ 309.9¢
Manawatū-Whanganui 1 305.9¢ 305.9¢ 305.9¢
West Coast 1 316.9¢ 316.9¢ 316.9¢
Gisborne 1 306.9¢ 306.9¢ 306.9¢
Tasmania 1 303.9¢ 303.9¢ 303.9¢

Challenge Prices by Fuel Type

Fuel Type Stations Cheapest Average
Diesel 61 245.7¢ 264.2¢
LPG/Autogas 6 170.0¢ 191.9¢
Premium Unleaded 95 55 308.7¢ 326.0¢
Unleaded Petrol 65 289.7¢ 304.8¢

How Challenge Compares

Average unleaded prices compared to other major brands

Ampol
199.4¢
Bp
206.1¢
Independent
204.4¢
7-Eleven
190.6¢
Shell
193.9¢
United
190.7¢
Coles
195.0¢
Mobil
230.3¢

Market average: 203.3c/L

Popular Challenge Locations

Dunedin, OTA (2 stations, 304.7¢) Tokoroa, WKO (2 stations, 310.9¢)

Find Cheap Challenge Fuel Near You

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Challenge Deep Insights

Challenge is a New Zealand fuel brand with nearly 100 stations across both islands, known for competitive regional pricing and locally owned operations.

Price Trend Analysis

7-Day Trend

+6.4c
Rising (2.1%)

30-Day Trend

-0.8c
Falling (-0.3%)

30-Day Range

290.0c - 308.0c
Volatility: Medium

Price Distribution

Where Challenge stations fall on the price spectrum:

Under 170c 170-190c Over 200c

Median Price

304.9c
50% of stations below this

Standard Deviation

±9.9c
Consistent pricing

Price Spread

75.2c
295.9c to 310.9c (10th-90th)

Best Day to Fill Up at Challenge

301.9c
Sun
301.0c
Mon
300.1c
Tue
300.0c
Wed
299.2c
Thu
301.0c
Fri
299.9c
Sat
Fill up on Thursday instead of Sunday to save 2.7c/L

Cheapest Challenge Suburbs

Westbrook, BOP 289.7c New Brighton, CAN 289.7c Tauranga, BOP 289.9c Sunshine Bay, 293.9c Pukekohe, 293.9c Whangamata, WKO 293.9c Matamata, WKO 295.9c Upper Hutt, 295.9c

Challenge operates in 63 suburbs across Australia

Most Expensive Challenge Suburbs

Omarama, CAN 364.9c Hamilton, WKO 319.9c Hokitika, WTC 316.9c Lake Tekapo, CAN 315.9c Darfield, CAN 314.9c Dobson, 310.9c

Competitive Position

Cheapest In

24.1%
of 29 competitive markets

Below Average In

34.5%
of markets where Challenge operates

Rating

Good
Overall competitive standing

Most competitive in: Frankton, New Brighton, Tauranga, Matamata, Whangamata

Metro vs Regional Prices

Metro Average

304.0c
6 stations in major cities

Regional Average

304.9c
59 stations outside metros

Difference

0.9c more
Metro areas are cheaper

Available Fuel Types

  • Diesel at 61 stations (from 245.7c, avg 264.2c)
  • LPG/Autogas at 6 stations (from 170.0c, avg 191.9c)
  • Premium Unleaded 95 at 55 stations (from 308.7c, avg 326.0c)
  • Unleaded Petrol at 65 stations (from 289.7c, avg 304.8c)

Smart Savings Tips for Challenge

  • Fill up on Thursday to save up to 2.7c/L compared to Sunday
  • Best value at Westbrook (289.7c average)
  • Look for stations in the bottom 25% (under 299.9c) for best deals
  • Use Petrolmate to compare Challenge with other brands in your area before filling up

Where to find the cheapest Challenge today

Based on Petrolmate's live price feeds, the lowest-priced Challenge station in New Zealand is Challenge Southshore in New Brighton, CAN, selling unleaded fuel at 289.7c per litre — that is 15.1 cents per litre below the Challenge network average of 304.8c/L. The next cheapest Challenge sites are Challenge Rotorua (Westbrook) at 289.7c, followed by Challenge Tauriko (Tauranga) at 289.9c.

Across the Challenge network, metro stations are currently 0.9 cents per litre cheaper on average than regional locations for unleaded fuel. Metropolitan sites benefit from denser fuel competition, which typically drives pump prices lower during cycle troughs.

At 304.8c/L on average, Challenge currently sits 101.5 cents above the national market average of 203.3c/L, reflecting Challenge's premium positioning. Drivers looking for the cheapest fuel regardless of brand should compare against nearby independents before filling up.

Prices last updated: 28 July 2026 at 04:03 PM AEST | Based on 31 days of historical data

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